Podcast statistics: the U.S. listening, video, and advertising picture.
Podcasting is no longer one format or one screen. This is a practical, source-first collection of the numbers people most often need when writing about how Americans discover, watch, listen to, and support podcasts.
Last updated October 30, 2026. Every figure below links to its original published source.
The audience is broad, and weekly use is substantial.
These figures use Edison Research’s 2026 national measure of Americans age 12 and older who listened to or watched a podcast.
58%
of Americans age 12+ consumed a podcast in the last month.
That is the 2026 monthly measure for listening to or watching a podcast.
Source: Edison Research, The Infinite Dial 2026 (2026) ↗45%
of Americans age 12+ consumed a podcast in the last week.
Edison reports weekly consumption is closing the gap with monthly consumption.
Source: Edison Research, The Infinite Dial 2026 (2026) ↗57%
of Americans have both listened to and watched a podcast.
The figure reflects the overlap between audio and video podcast audiences.
Source: Edison Research, The Infinite Dial 2026 (2026) ↗Podcast use reaches across age groups, with clear differences in frequency.
Pew Research Center’s 2025 survey looks at U.S. adults and past-year listening.
54%
of U.S. adults said they listened to a podcast in the past 12 months.
Pew surveyed U.S. adults in August 2025.
Source: Pew Research Center, Podcasts and News Fact Sheet (2025) ↗67%
of U.S. adults ages 18 to 29 listened to a podcast in the past 12 months.
The same survey found 33% of adults ages 65 and older had done so.
Source: Pew Research Center, Podcasts and News Fact Sheet (2025) ↗Podcasts are part of how people get information, and a meaningful media market.
These figures separate reported survey behavior from advertising revenue and projections.
32%
of U.S. adults get news from podcasts at least sometimes.
That includes 10% who say they do so often.
Source: Pew Research Center, Podcasts and News Fact Sheet (2025) ↗$1.9B
in U.S. podcast advertising revenue was reported for 2023.
The IAB study, prepared with PwC, reported 5% year-over-year growth.
Source: IAB and PwC, U.S. Podcast Advertising Revenue Study (2024 report, 2023 revenue) ↗$2.6B
is the IAB and PwC projection for U.S. podcast ad revenue by 2026.
This is a forecast, not a reported result.
Source: IAB and PwC, U.S. Podcast Advertising Revenue Study (2024 forecast) ↗How to use these figures.
This page collects published U.S. figures from Edison Research, Pew Research Center, and the Interactive Advertising Bureau. The studies use different audiences, time periods, and definitions. Read the context beside a figure before comparing it with another one.
- Edison Research, The Infinite Dial 20262026
- Pew Research Center, Podcasts and News Fact Sheet2025
- IAB and PwC, U.S. Podcast Advertising Revenue Study2024 forecast
Cite this page
Use this page as a guide to the original research, then cite the linked source for any figure you publish. Suggested citation: The Roundup with Corey Moser, “Podcast Statistics: U.S. Listening, Video and Advertising Data,” updated October 30, 2026, https://coreymoser.com/podcast-statistics.
The Roundup is an independent storytelling podcast. This page is maintained as a public reference and does not claim that these industry figures describe this show’s audience.
Want the human side of the numbers?
The Roundup is where Corey Moser tells true stories about family, horses, kindness, and the unexpected turns that make a life worth remembering.